the show me state

Missouri's subtitle (tagline? slogan? theme?) is "The Show Me State". Since moving here, D. and I have been trying to figure out exactly who is supposed to be showing what to whom, without ever coming up with a good answer. But now, I think I'm starting to figure it out. Missouri has a surprising number of things to do and sights to see that I never expected to find here, and I imagine this is true for a lot of other people too. So the exchange goes something like this: Me: I like wine. Not like there's going to be anything to do with wine in Missouri. Missouri: Oh, I'LL SHOW YOU wine! Me: I like caves. Got any caves, Missouri? Missouri: I'LL SHOW YOU some badass caves! Me: I like climbing mountains. How bout that one. Missouri: I got nothin'. Anyway, the point being that there are lots of cool things to do around here that most people aren't expecting, so the slogan seems to be along the lines of hah, I'll show you what not to expect. Kind of feisty of them, really.